LEARN MORE ABOUT

WHO WE ARE

I started Adriel Partners so I could use my 20+ years of communication, sales and systems expertise to help people like you grow things that matter.

At the end of the day, I believe growth is the goal. Always. Whether it’s growing a company or church, helping someone with their personal growth journey or contributing to our progress as a species, I believe healthy and sustainable growth is the point, and that’s how I want to help you.

– Phillip Gonzales, founder

PURPOSE

(THIS IS THE "WHY" BEHIND OUR WORK)
To help leaders drive uncommon growth by unlocking the Human Advantage.

MISSION

(THIS IS THE "WHAT" THAT GETS IT DONE)

To provide world-class consulting and services that help each Client Partner grow faster, healthier and more profitably in the 7 Gears of Growth through Purpose-Driven Strategies and People-Centered Solutions.

CORE VALUES – WHAT WE STAND FOR

LISTENING: Never Stop Asking Questions

THIS IS ABOUT CONSISTENTLY:

  • Listening to the needs of our Client Partners.
  • Challenging industry and culture status-quos.
  • Questioning our preconceptions.
  • Doing the work to dig deeper.

RELATIONSHIPS: Focus on the Long Game

THIS IS ABOUT COMMITTING TO:

  • Treat people like they matter, because they do.
  • Give each project the time it needs to succeed.
  • Invest in long-term partnerships, not just short-term paychecks.
  • Keep learning, growing, and looking ahead to what’s next.

PERSPECTIVE: Remember the Big Picture

THIS IS ABOUT REMINDING OURSELVES:

  • The “why” behind our work.
  • That growth is always the goal.
  • That every Client Partner is a person
  • That success means more than money.

EXCELLENCE: Always Sweat the Small Stuff

THIS IS ABOUT CHOOSING TO:

  • Give relentless attention to detail.
  • Maintain a high standard of excellence.
  • Plan our steps wisely and carefully.
  • Do our best to go above and beyond.

EMPOWERMENT: Give the Power to the People

THIS IS ABOUT HELPING EACH CLIENT PARTNER:

  • Grow both their business and themselves.
  • Have the tools they need to reach their goals.
  • Gain the skills to meet their own needs if they want to.
  • Learn the principles that to lead to lasting success.

INNOVATION: Lean in to the Future

THIS IS ABOUT REGULARLY EMBRACING:

  • New methods and technologies.
  • New challenges and opportunities.
  • New markets and industries.
  • New tools and capabilities.

INTEGRITY: Keep Your Word at Any Cost

THIS IS ABOUT HONORING OUR COMMITMENTS TO:

  • Our Client Partners.
  • Our Teams and Vendors.
  • Our Communities.
  • Our Selves.

FAITHFULNESS: Honor God in Everything

THIS IS ABOUT REMEMBERING:

  • We are here for more than just ourselves.
  • Our mission is more than just business.
  • Every word and action is a witness.
  • The greatest law is love.

DISTINCTIONS – HOW WE STAND OUT

"MANY-BOXES" INSIGHTS

Why just "think outside the box" when there are SO MANY boxes to choose from? We bring a multi-disciplinary approach to our work, which is a fancy way of saying we draw inspiration from a wide range of fields to bring you "I never thought of that" ideas.

"BEST-OF-EVERYTHING" SOLUTIONS

Why rely on only one person's expertise when there are so many experts out there? We are constantly learning and integrating the BEST ideas and practices from industry leaders in each of our service areas, to make sure you always get the best solutions possible. (See a list here!)

"PURPOSE-BUILT" STRATEGIES

Why do something just because "everyone else is doing it" when it may not be the best fit for you? We start by helping you define your goals, THEN make a plan to reach them. Whether it's a better brand, leads, sales, service or all of the above, we'll help you find the right path for YOU.

"HUMAN-LEVEL" SERVICE

Why settle for a service provider when you can work with a true partner? We believe every Client Partner has a story behind and beyond their work, and we do our best to relate to everyone we serve not just as a partner in business, but as a person who matters to God.

"MORE-THAN-MONEY" SUCCESS

Why let money be the only measure of success, when you can pursue both profit AND purpose in your work? We believe every job in every field has the potential to add real value to the world, and we love to help our Client Partners experience true success through both greater sales and greater significance.

STORY – WHERE IT ALL STARTED

"I got fired from Walmart at age 17."

Apparently they were really, REALLY serious about the “don’t eat your food until after you pay for it” policy. Seriously.

Turns out it was a blessing in disguise, though, because when a friend heard about it, he offered me a job at his web design agency, and that started a crazy journey that brought me where I am today.

I worked for that web design firm through the late 90’s, then an internet marketing company, then the photo, graphics and online media departments at our local newspaper.

Then I got recruited by a national franchising company where I learned the secrets of business success from a billionaire mentor and traveled the country teaching small business owners how to win with better sales and systems.

Then came the years in church ministry, helping people connect with God and others first through music, then through preaching, then through consulting for churches to help them with their technology needs.

All this time I was both applying and adding to what I learned from my degree in Communication Studies: how to create and share clear messages that connect with people and move them to take action.

Now, as we enter a new world of AI-driven tools and unprecedented change, I’ve taken all of these things and pulled them together, along with a world-class team, to do one simple thing …

Help you drive uncommon results by unlocking the Human Advantage.

So, now we've told you all about us ... Shall we continue the conversation?