EXPLORE THE

7 GEARS

FRAMEWORK

How do you want to grow your business?

Method 1: Trial and Error
Method 2: Strategic Design

Anyone can throw money into marketing and hope for the best.

But not everyone has the insight to see how all the pieces connect, or the skill set to make sure they all work together to drive results.

The 7 Gears Framework will help you grow your business smarter in two ways:

  1. By aligning and optimizing the “gears” that affect your business the most, and
  2. By finding and fixing the “gaps” that keep you from achieving your goals.

Because if you want to get better results, you need to take better actions.

TWO WAYS TO TAKE ACTION

Scroll down to read more about the 7 Gears of Growth and how they affect your business.

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7 Gears Framework "Flow Diagram"

7 Gears Framework "Gears Diagram"

0. THE FOCUS FRAME

Your focus creates your future.

A point in every direction is no point at all. That means if you want to grow faster, healthier, and more profitably, you have some decisions to make.

But how do you know where to say “no” and where to say “yes”?

Enter the Focus Frame.

When you define the key elements of “who you are” as a company and align your decisions and operations, you gain a powerful result.

Deep clarity.

Photo by Jakob Owens on Unsplash

Four Elements

1. PURPOSE – Why are we here?

Purpose-driven companies grow 10% faster than competitors*, and finding your “why” makes your “what” more clear. When you  know the reason you’re in business, it amplifies everything else.

2. VISION – Where are we going?

Customers want to know you’ll be there for them tomorrow.

Teams want to know where they’re headed today.

A clear vision gives you the loyalty and longevity you want by giving your team and your customers what they need.

3. MISSION – What will we do to get there?

“Big picture” goals matter. “Boots on the ground” plans do, too. Knowing the specifics of what you do in the real world helps you turn your purpose and vision into reality.

4. VALUES – How will we stay on track?

The fastest train still fails without a sturdy set of rails. When your values are clearly defined, your decisions are easier than ever.

How focused is your company?
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1. LEADERSHIP

The leader is the lid.

According to “The Law of the Lid,” the first of John Maxwell’s Irrefutable Laws of Leadership, “Leadership ability is the lid that determines a person’s level of effectiveness.”*

That means the one factor that contributes more than anything else to the success of your business isn’t your marketing, your sales, or even your team.

It’s your ability to effectively lead yourself and those around you.

By increasing your level of leadership, you will increase your level of success both in business and in life. But what does that actually mean?

It means the best way to grow your business is to grow yourself.

* https://www.johnmaxwell.com/blog/the-law-of-the-lid/

Four Gaps: Leadership

GAP 1 – Clarity

Just like teams and customers respond to vision, they respond to direction. Leaders who demonstrate clarity in their intentions and decisions are leaders people love to follow … and buy from.

GAP 2 – Strategy

Just like clarity flows from vision, strategy flows from mission. Leaders who share specific steps to move forward make it easy for people to get on board … and so they do.

GAP 3 – Productivity

Great leaders are great doers. They set the example for getting things done efficiently and sustainably. The more you improve your productivity, the more your team is likely to improve theirs.

GAP 4 – Communication

Poor communication cost U.S. businesses as much as $1.2 Trillion in 2022*. How much is it costing you? Leaders who communicate effectively don’t just inspire trust. They also build the bottom line.

How effective is your Leadership?
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* https://www.agilitypr.com/pr-news/public-relations/bad-connection-study-finds-poor-communication-costs-businesses-1-2-trillion-annually/

2. BRAND

Who will write the story of your brand?

Your brand is the story people tell themselves about you. It defines who you are to your customers and how they see you in comparison to your competitors.

That story is being written all the time, but it’s not always written by you.

A strong brand makes your products/services more desirable, your marketing more effective, and your sales easier than ever.

A weak brand does the opposite.

That means investing in your brand is investing in your survival.

Four Gaps: Brand

GAP 1 – Audience

Great brands know exactly who their Audience/Ideal Customer is. They know the reasons why they buy. And they know how to connect with them emotionally to make them want to buy.

GAP 2 – Positioning

Every business has competitors. Strong brands position themselves as the obvious choice for their Audience by using the 5 Dimensions of Competition to make their competitors irrelevant.

GAP 3 – Voice

Consistency breeds trust, and trust leads to sales. When you communicate with the same voice across all touch points, your audience trusts your brand more deeply than ever.

GAP 4 – Visuals

The world is more visual than ever, and if your brand isn’t up to par, fewer people will take you seriously. Great brand visuals don’t just make you look nice. They make you look qualified.

How strong is your Brand?
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3. PRODUCTS

You’re only as good as your products.

A strong brand and great marketing can get people in the door, but only great products and services can keep them coming back.

That’s why constant improvement isn’t just a “nice to-have;” it’s critical.

The catch is, it’s hard to be objective about evaluating your solutions when you’re the one who found or created them.

But when you engage a trusted advisor to help, you gain a powerful advantage.

Because the more you improve your solutions, the more you invest in growth.

Four Gaps: Products

GAP 1 – Relevance

Some companies offer answers to questions their customers aren’t asking. Relevant products make it easy for your audience to say “that’s just what I was looking for.”

GAP 2 – Quality

When people are constantly connected, bad news travels fast. Gaps in the quality of your products and services don’t just affect the people who buy them. They drive away the people they tell.

GAP 3 – Consistency

Just like teams want consistency from their leaders, customers want consistent experiences from your products. Wowing people once isn’t enough. Winning means wowing them again and again.

GAP 4 – Noteworthiness

In a world of abundance, “good enough” is not enough. Great products don’t just make people smile. They make them take note and share the good news with others.

How dialed-in are your Products?
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4. MARKETING

Marketing fuels the machine.

If you want your business to fly high, you need leads and sales to keep it going.

That means without great strategy and execution to make your marketing dollars work for you, it’s only a matter of time before your “engine” sputters and dies.

But marketing is hard to do when you still have a business to run.

That’s why smart leaders find partners who understand the whole context of their business and plan and execute accordingly.

Because when your marketing is done right, the sky is the limit.

Four Gaps: Marketing

GAP 1 – Messaging

It’s not enough to say the right thing to your Audience. You also need to say it in the right way. The quality of your messaging will determine the quality of your leads, sales, and more.

GAP 2 – Channels

A great message only works when you share it with the right people. Knowing which channels are most likely to reach your Audience can make the difference between success and failure.

GAP 3 – Mechanics

The best-made plans don’t work unless someone works the plans. It’s fine to build a marketing machine, but nothing happens unless you have the right people turning the crank.

GAP 4 – Measurement

Good data enables good decisions. With the right measurement and analysis, marketing costs go down and sales results go up.

How effective is your Marketing?
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5. SALES

Sales doesn’t have to be hard.

Lorum ipsum …

Four Gaps: Sales

GAP 1 – Mentality

The best sales people know the key to sales is simply helping people say “yes” to the choice that will deliver the best outcome for them. That’s why they focus on serving, not manipulating.

GAP 2 – Opportunities

The road to better sales begins with more opportunities to sell. A great mindset and strong technique do nothing without a consistent flow of people who need your solution.

GAP 3 – Conversion

It’s good when people hear your message. It’s better when they say “yes”. Without a measured conversion rate and a plan to improve it, you’re not growing; you’re just hoping for the best.

GAP 4 – Consistency

Those who say “I’d rather be lucky than good” are probably neither. Winners know the key to success is being consistent with the right things. Sales and sales teams are no different.

How successful are your Sales?
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6. SERVICE

Service makes you stand out.

Lorum ipsum …

Four Gaps: Service

GAP 1 – Quality

People want quality products, but they want quality treatment even more. When your level of service is high, your customer satisfaction goes even higher.

GAP 2 – Consistency

A great experience once is good. A great experience every time is even better. When you treat people well consistently, they will keep coming back for more.

GAP 3 – Humanity

People are not numbers, resources, or machines, and when you treat them that way, they can feel it. But when you treat them with empathy, courtesy, and respect, it makes all the difference.

GAP 4 – Remarkability

Both great service and terrible have this in common: they make people want to tell others. When you give amazing treatment and make it easy for people to spread the word … they will.

How significant is your Service?
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7. SYSTEMS

Systems make all the difference.

Lorum ipsum …

Four Gaps: Systems

GAP 1 – Effectiveness

Whether it’s a software package or an S.O.P., the first job of a system is to get the job done. When you’re ready to grow your operations, make sure your systems work.

GAP 2 – Efficiency

If a system is inefficient, it might not be worth using at all. When your processes use too many resources, you’re in danger of missing the point. Optimize for efficiency, and the sky’s the limit.

GAP 3 – Scalability

“What got you here won’t get you there,” is true. Some systems are built for starting, and others are built for scale. The key to growth is knowing the difference and knowing when to switch.

GAP 4 – Cost

There is always a cost for failing to act, but action costs as well. The right system for you is the one that delivers the results you need at a cost you can sustainably manage.

How optimized are your Systems?
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Whether we write you a Branding or Marketing Plan, help you audit and optimize your Company Culture, or build you a Sales Script or Website, we want to make sure the tool is built with a purpose that actually works not just for you, but for everyone.

That's what the 7 Gears Framework is all about.

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Drop some info below and we’ll take a look at your website and up to two Social profiles. Then we’ll make a short, personalized review video for you with actionable insight you can use to level-up your brand.

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FREE BRAND REVIEW

Drop some info below and we’ll take a look at your website and up to two Social profiles. Then we’ll make a short, personalized review video for you with actionable insight you can use to level-up your brand.

Sound good? Let’s go!