That’s why when you talk to an email marketing firm, they’ll tell you email is the answer. A web design company will say it’s all in the site. An ad agency will convince you all you need is better creative and targeting.
We disagree.
After over two decades of helping people in all sorts of ways, we’ve discovered there is no “perfect pill” for everyone to help them unlock the growth they want, but there IS a right approach for you.
That’s our approach, taking the time to sit down with you and look at the whole picture, from big to small, and find the best-fit solution that will get you where you want your company to go.
That said, most of the time those solutions will fall in one (or usually more) of what we call “The 7 Gears of Growth.”
The identity and culture of your organization is more than slogans on walls, ping-pong tables in lounges, or dress-down Fridays. It’s the set of unspoken, unwritten values and rules that govern not just what people do in your organization, but what it feels like to be a part of your team.
People want to work for a winner, and in today’s hyper-competitive talent market, they have more options than ever before. That’s why it’s critical that your culture is dialed-in to attract and retain the right people, because if you don’t do it, your competitors will.
World-renowned business thinker Peter Drucker says, “Culture eats strategy for breakfast.”
How’s yours?
KEY ELEMENTS: CORE
Identity (Purpose, Vision, Mission, Internal Values, Distinctions)
Culture (Organizational Habits, Attitudes, Beliefs), and
Communication (Internal and External)
KEY ELEMENTS: BRAND
Values (External signals and commitment)
Voice (Tone, Taglines, Topics)
Visuals (Logos, Colors, Typography, Imagery)
Your brand is more than your logo or tagline. It’s the story people tell themselves about you, the story that determines how much they like, trust, and ultimately buy from you.
Build your brand right and you’ll be the obvious choice when compared to others in your market. Build it wrong, and you’ll be the choice people don’t hate…but also don’t think about much at all.
The thing is, that story will be written, for better or worse, but you can choose to take the pen and write it the way you want before your competitors and customers do.
Who will you trust to help you take the pen?
Every product or service you offer to the marketplace is a promise of a better future. Nobody is forcing your prospects to buy, you have to make them want to say yes to you.
Optimizing your offers means digging deep into the mind of your Ideal Market, drawing out their most compelling hopes and pains, and crafting messages and solutions they can’t wait to buy.
People love to spend, but they don’t love to be sold to. With products and services that stand out, you’ll help your prospects sell themselves so you don’t have to.
Are your solutions “an offer they can’t refuse”?
KEY ELEMENTS: PRODUCTS & SERVICES
Relevance (to Customer and Brand)
Salience (How Well Do They Stand Out?)
Quality (Internal and External)
KEY ELEMENTS: MARKETING
Messaging (Right Message for the Right Person)
Mechanics (Right Way, Place, Time, and Frequency)
Measurement (Right Metrics and Tools)
Seth Godin suggests marketing is “everything that touches the Market,” but many companies are simply touching all the wrong buttons.
Just because it looks or sounds cool doesn’t mean it works, and while most platforms and agencies have their pet methods that work for them, that doesn’t mean every plan will work for you.
Precision Marketing is about helping you get better results from every marketing dollar you spend, faster and easier than ever before. Sometimes that means trying something new, and sometimes doubling-down on something old.
Bottom-line: is your marketing working for you the way you want?
Some people think Sales is an art. Others say it’s a science. We believe it’s both, and when you bring both approaches together in a systematic way, amazing things can happen.
If your sales depend on a few “superstars” instead of a measurable, duplicatable system, you don’t have a sales team, you have a sales tyranny. Even worse, if you don’t know why you get the sales you do, you won’t be able to replicate and improve them over time.
On the other hand, a Selling System will enable you to do just that: increase your close rates consistently and lower your stress at the same time.
Are you there yet?
KEY ELEMENTS: SALES
Mentality (Philosophy and Frame)
Opportunities (Volume and Quality)
Conversion (Rates and Consistency)
KEY ELEMENTS: SERVICE
Quality (Compared to Others)
Consistency (Across Time and Platforms)
Remarkability (How Often People Tell Others)
People talk. A lot. In today’s connected world, one bad review can wreck a brand, but enough good ones can turn any story around.
When you invest in delivering service that stands out, you’re doing more than serving your clients and customers. You’re investing in the future of your company.
Speed, quality, consistency and humanity are marks of remarkable service.
How well do they describe yours?
The best-made plans and strategies don’t do a thing until someone does the work. However, not all work is created equal. Only doing the right work in the right way will get you where you want to go and help you achieve the goals that matter to you.
Because of that, how well you systemize your people, processes, technology and tools can make the difference between scaling to the moon and self-destructing on the launchpad.
Well-developed systems can unlock both higher short-term profits and greater long-term success, while poorly-developed ones can do the reverse.
How streamlined are the systems on which your future depends?
KEY ELEMENTS: SYSTEMS
Effectiveness (Do the Job)
Efficiency (Manage Costs)
Scalability (Expand Sustainably)